About Us | Kennedy Higdon - Pete Friedrich

Kennedy Higdon | President & CEO

Higdon is the visionary of Global Ad Distribution and is in charge of strategic planning, sales, marketing, and client relations. He brings nearly 20 years of newspaper circulation experience to Global, with extensive direct management of nearly all facets of newspaper circulation at the Toledo Blade and the Los Angeles Times.

In 2005, he left the Los Angeles Times as director of single copy sales & operations, the youngest director within the Tribune Company and moved into alternate newspaper delivery. Higdon brought his vision of providing alternate delivery solutions to publishers on a national scale to American Circulation Innovations (ACI) and quickly transformed ACI from a regional distributor to a nationally recognized distribution company, adding clients in San Francisco, Houston, Dallas, Boston, New York, Baltimore, and Washington, DC and doubling revenues in less than 3 years.

In 2008, Higdon joined CIPS Marketing in the same capacity, delivering even greater success and facilitating the transformation of CIPS Marketing into the nationally known and industry-recognized leader in high quality alternate delivery solutions.

In 2012, Higdon joined forces with Pete Friedrich and formed Global Ad Distribution – the advertising and publishing industry's undisputed leader in alternate delivery services.

Meet the Executive Team

  Kennedy Higdon
Higdon is the visionary of Global Ad Distribution and is in charge of strategic planning, sales, marketing, and client relations. He brings nearly 20 years of... Read More
     
  Pete Friedrich
Friedrich is the operational innovator and architect of Global Ad Distribution and is in charge of all aspects of operations, quality assurance, and technology...Read More